Hotel Technology Management
The Sunshine Gals leverages technology to market to your guests, going beyond the planning and booking stage to assess all opportunities for your brand. Recognizing that 69% of leisure travelers who are smartphone users search for travel ideas during spare moments, like when their standing in line or waiting at a doctor’s office, we use a mobile-first strategy to meet them where they are. Today’s travelers have a myriad of options when they search for information, and we make sure that your hotel shows up for them in the places they search for, and stumble upon, travel information. Google Research shows that a typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel. This statistic highlights the importance of having a presence on a variety of channels.
Our focus on data sometimes nears obsession, and we’re ok with that. We dive into every technology platform to mine data and grow your customer list so your hotel can market to your guests directly. We gather first-party data from these systems to track guests and their preferences, reaching out to them in customized ways that meet their needs and truly build guest loyalty.
The Sunshine Gals have deep experience in a variety of hotel advertising and marketing platforms, and we are guided by our successes and rich data when we make recommendations for your hotel marketing technology infrastructure. As a hotel or vacation rental manager, you need to implement a technology stack that works for your property type and for your ideal customer. We recommend and implement the best tools so you can engage, acquire, welcome and create loyalty among travelers, no matter what digital channels, devices or touch points they prefer. Our goal throughout the customer journey is to optimize each guest’s end-to-end experience across all interactions with your property.