The Sunshine Gals provide custom social media services for independent hotels and vacation rental companies.

Hotel social media marketing is crucial for long-term success in the highly competitive hospitality industry. An effective social media marketing strategy allows a hotel to create a distinct voice and identity to stand out against competitors and increase market share.

Social media marketing is critical to the success of any hotel. Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).

 

How We Turn Up Your Hotel’s Social Presence

The Goal Of The Sunshine Gals is To Extend The On-Property Experience Into The Online Realm!

1. MEET YOUR GUESTS

It all starts with understanding your property and why your guests love you. Social media marketing is critical to the success of any hotel.

2. ADVOCACY AS A STRATEGY

The Sunshine Gals social media marketing strategy goes beyond the online world into on-property placements as we help our hotel clients to identify and promote the places and moments that guests will love to share.

3. USER GENERATED CONTENT WORKS!

We focus on User Generated Content (UGC), inviting guests to share their photos and experiences to draw in new audiences.

4. LONG TERM RELATIONSHIPS THAT PAY

On a monthly basis, we create customized content calendars for your approval and broadcast it out to your customers, building long-term relationships with guests as we extend the guest experience beyond the walls of the hotel and into our guests’ daily lives.

The Sunshine Gals employ social media not only as a broadcasting medium but as a conversational tool, building long-term relationships with guests as we extend the guest experience beyond the walls of the hotel and into the daily lives of hotel guests. We encourage guests to interact with their favorite vacation destinations all year round, as they count down to their next trips and share their memories. Our social media strategies encourage positive reviews across the social media landscape, strengthen brand reputations and optimize SEO as we support guests’ decision-making and booking processes.

 

Facebook Advertising Is, Simply Put, The Most Effective Channel For Converting Searchers Into Buyers Online.

GROW DIRECT BOOKINGS

Facebook Ads for hotels are the most powerful way to grow direct bookings from new and repeat customers.

FIND NEW GUESTS

We use lookalike audiences to find new customers who are similar to your hotel’s existing guests.

TARGET ALREADY INTERESTED GUESTS

Retargeting ads are employed to market hotel bookings to people who have already shown an interest.

STAY IN FRONT OF GUESTS

If a person previously visited your hotel’s website without booking anything, our hotel retargeting ads reconnect with them and close the deal.

YOU WON'T BELIEVE YOUR RETURN ON AD SPEND!

We see Return on Ad Spend (ROAS) of over 6,000% for our hotel ads on Facebook.

Why Choose Us?

Sunshine Gals is a pro team of seasoned digital marketers.
Trudy Anderson and Sunshine Woodyard each have over
twenty years of experience in hospitality marketing, with a
proven record of success in advertising, web design, social
media, and email marketing. We help hotel, resort and
vacation rental clients to leverage their brand stories by
combining them with promotions, resulting in direct
bookings.

  • OUR SYSTEM HAS A PROVEN TRACK
    RECORD – CREATING OVER $1.3 MILLION
    IN ANNUAL REVENUE PER HOTEL CLIENT.

Say “Hello!”

Send us an email at hello@thesunshinegals.com

Let’s discuss your hotel’s marketing program.

Our team will analyze your current situation and the potential revenue to be realized!