The Sunshine Gals provide custom social media services for independent hotels and vacation rental companies.
Hotel social media marketing is crucial for long-term success in the highly competitive hospitality industry. An effective social media marketing strategy allows a hotel to create a distinct voice and identity to stand out against competitors and increase market share.
Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).
ORGANIC SOCIAL MEDIA STRATEGY
How We Turn Up Your Hotel’s Social Presence
The Goal Of The Sunshine Gals is To Extend The On-Property Experience Into The Online Realm!
Meet your guests.
It all starts with understanding your property and why your guests love you. Social media marketing is critical to the success of any hotel.
Advocacy as a strategy.
The Sunshine Gals social media marketing strategy goes beyond the online world into on-property placements as we help our hotel clients to identify and promote the places and moments that guests will love to share.
User generated content works!
We focus on User Generated Content (UGC), inviting guests to share their photos and experiences to draw in new audiences.
Long term relationships that pay.
On a monthly basis, we create customized content calendars for your approval and broadcast it out to your customers, building long-term relationships with guests as we extend the guest experience beyond the walls of the hotel and into our guests’ daily lives.
Facebook Advertising Is, Simply Put, The Most Effective Channel For Converting Searchers Into Buyers Online.
YOU WON’T BELIEVE YOUR RETURN ON AD SPEND!
We see Return On Ad Spend (ROAS) of over 6,000% when we manage our client’s Facebook Ad Buys.
Grow direct bookings
Facebook Ads for hotels are the most powerful way to grow direct bookings from new and repeat customers.
Target already interested guests
Retargeting ads are employed to market hotel bookings to people who have already shown an interest.
Find new guests
We use lookalike audiences to find new customers who are similar to your hotel’s existing guests.
Stay in front of guests
If a person previously visited your hotel’s website without booking anything, our hotel retargeting ads reconnect with them and close the deal.
Ready to get started?
Let's discuss your hotel's marketing program.
Our team will analyze your current situation and the potential revenue to be realized!