Hotel Marketing Strategy

At the Sunshine Gals, we are not simply service providers who create hotel brands, manage social media and email marketing and implement technology platforms. We are your strategic partners. We analyze and optimize your hotel or vacation rental property’s entire marketing system through the lens of the customer journey.


The events of 2020 have forever transformed consumer behavior, especially in the world of travel. After a forced hiatus, travel is again capturing the hearts, minds, and dollars of American consumers. As expert hotel marketers, the Sunshine Gals dive deeply into all seven stages of the customer journey to find the moments when consumers’ preferences are formed, when they make travel decisions, and how they become loyal to a brand. Then we optimize these moments to create new revenue sources and build a passionate and loyal customer base for our hotel and vacation rental clients