The Sunshine Gals are celebrating the acquisition of the social media account for the acclaimed Margaritaville, Jimmy Buffett’s 20-plus property resort chain that reflects the lifestyle inspired by the singer, songwriter, and author’s 1977 hit single of the same name. The account includes Margaritaville’s growing portfolio of hotels and resorts as well as Compass Margaritaville, Camp Margaritaville, and Margaritaville at Sea.
As Margaritaville continues its unprecedented growth, the festive and fun brand turned to The Sunshine Gals to manage their new hotels and resorts brand channels as well as produce authentic and fresh content to share with a new audience.
“We couldn’t be more thrilled to take on this mammoth account that will showcase the creative, and results-driven work we do for our hotel and resort clients,” said The Sunshine Gals’ Founding Partner and Chief Brand Strategist Trudy Anderson. “We’re honored to have the opportunity to demonstrate how Margaritaville’s casual yet luxurious hotels and resorts are truly second to none.”
The Sunshine Gals Are Your Hotel and Resort Marketing Experts
While The Sunshine Gals are experts in hospitality and restaurant marketing with a proven record of optimizing hotel marketing, taking on an enormous account like this is a dream come true.
We love helping hotel, resort, vacation rental and restaurant clients leverage their brand stories by combining them with promotions. Our unique approach results in more direct bookings. Now we have the opportunity to do so for some of the most impeccable resort properties we’ve ever had the pleasure of working with. How exciting!
Our Unique Approach to Driving Direct Bookings for Hotels & Resorts
Margaritaville is synonymous with casual, luxurious relaxation. On a recent shoot for the brand, The Sunshine Gals team touched down on the pristine waters of the Bahamas and got straight to work creating content that compels prospects to hit that “book now” button.
The five-day on-location shoot at the brand’s Margaritaville Beach Resort Nassau and One Particular Harbour properties in Nassau yielded a mass of web, social, and print content, including more than 300 unique lifestyle photos and hi-res videos as well as more than 200 architectural and real estate photos and video.
To showcase what the properties offer, we created a master photo/video portfolio of their many amenities. First, we created lifestyle content that highlights what it’s really like to stay in a Margaritaville masterpiece. From sunset walks on white sand beaches to kayaking on crystal ocean waters, everything you can imagine in a tropical vacation was captured. Next up, we got to work on the architectural content, spotlighting the striking details in the resorts’ designs like jaw-dropping lobbies, grand restaurants, pools and lounges, exceptionally-appointed oceanfront rooms, and lush, tropical landscaping.
“The Bahamas shoot is just the latest example of our team’s unrivaled dedication and creativity as we develop superior campaign materials to promote the Margaritaville brand’s many competitive advantages,” said Anderson.
At Margaritaville’s resorts and hotels, no detail has been spared in creating the vacation properties of your dreams. Now, it’s now our job to showcase it all for potential vacationers, how lucky are we?
Unique Properties Abound at Margaritaville
Camp Margaritaville, Compass by Margaritaville, and Margaritaville at Sea are unique properties we’re looking forward to shining a spotlight on as well. Camp Margaritaville now boasts six RV resorts (with more on the way!) that combine the comfort of an RV or cabin with the upscale amenities of Margaritaville Resorts.
Margaritaville at Sea’s Paradise is the only three-day, two-night cruise sailing from Palm Beach to Freeport, Grand Bahama Island. It offers gorgeous staterooms, fantastic restaurants, bars and lounges, spa packages, a casino, a kids club, world-class entertainment, and more.
So follow Margaritaville Resorts and Hotels, Camp Margaritaville, Compass by Margaritaville, and Margaritaville at Sea on social because we’ll be sharing even more of what makes these properties such incredible destinations for family trips, romantic getaways, or even a permanent tropical residence. Look out for stunning photos and videos of Margaritaville’s amazing amenities as well as pro tips for getting the most out of your stay.
And if you’re a hotel or resort manager, we know you want more direct bookings. So give The Sunshine Gals a follow as well to see how we can optimize your hotel, resort, or vacation rental property’s entire marketing system. Contact us today!