Branding Services

Stand out from the crowd with our hotel branding services.

When it comes to successful hotel brand development, understanding your target audiences’ needs and emotions is critical.

How do you want your guests to feel when they encounter your brand?

We know how to meet your guests, both current and prospective, where they are.

We motivate guests to join your journey by speaking their language.

The Sunshine Gals have a gift for researching and understanding target audiences. We use engaging brand elements, including colors, logos and advertising creative, to speak directly to guests’ vacation dreams.

We create consistent, powerful brands that create affinity and trust.

Whether employed digitally as a website, a social media banner, a retargeting banner; or as a traditional print ad, billboard, or on property wayfinding, we shepherd your brand all along the way.

Hotel Brand Development


Trust The Sunshine Gals to lead your team through the branding process.

From proprietary brand wayfinding to complete brand identity with key messaging, we’re experts at communicating to your target audience why they should care.


We begin with Discovery

This is where we develop the strategy and value proposition that will become the foundation of the new brand identity. It is the most crucial part of the overall process as it will inform your entire communications effort moving forward.


We define key competitors and points of difference

And lead our clients through our proprietary brand wayfinding exercise. This exercise focuses on further defining your mission, vision, value proposition as well as the tone and voice of the new brand.


This culminates in a

“Mindset + Positioning” presentation

The “mindset and positioning” presentation is based on our clients’ core values, capability, culture and category, discovered during our wayfinding exercise.


Resulting in brand name, brand design, and key messaging

The “Mindset and Positioning” presentation also includes your unique value proposition and branded options that translate those key findings into succinct design that communicates to our target and why they should care.


With your value proposition clearly defined

We shape your hotel’s value proposition so that the market doesn’t do it for us. We present a completed brand identity and key messaging for all communication vehicles including digital, social and print.

Hotel Brand Application


We’re experts at creating and bringing brands to life.

 Enhance and extend your property’s customer journey across every platform of interaction.

Brand application 

Based on findings from the “mindset and positioning” presentation, the Sunshine Gals will present brand application and brand story options that will apply to both print and digital material.

Brand tone

This presentation will offer options of brand tone (including fonts, color palette, positioning, brand story) that can be applied to many applications such as the website, social media, print advertising, signage, merchandise, public relations, etc.

Brand story

Brand Story includes Narrative Arc, Manifesto and About Us. We also create updated name/logo/tagline lockup, overall tone for website and social rebuild, and product/service architecture with associated graphics.

Brand identity guidelines

We present the Brand Identity Guidelines, which act as a manifesto for your hotel brand by providing clear and easy to follow instructions on proper and improper usage.

Cross-platform branding

The Sunshine Gals create and bring to life brands that enhance and extend your property’s customer journey across every platform of interaction.